METALLICA X Va Tech
Metallica has teamed up with Virginia Tech for a new line of merchandise!
The metal legends will have their logo featured on a line of items that also features the artwork of Virginia Tech artist Steven White.
The band’s “Enter Sandman” has been featured as a walkout song for the university’s Lane Stadium since 2000.
“This partnership makes a dream of nearly 24 years come true,” Heather Ducote, senior director of marketing and brand management, said in a statement. “We’re excited to formalize our partnership with Metallica, since one of their most popular hits is already embraced at Virginia Tech athletics events as a beloved Hokie tradition. And it’s a partnership that mobilized many university departments; the Virginia Tech Athletics Department, the marketing team, the Office of Licensing and Trademarks, and artist and doodle expert Steven White are all involved in formalizing the partnership and creating the merchandise. I can’t wait to see what else this partnership can achieve.”